Your choices can protect the planet they'll inherit.
Eco Choice Aotearoa is the country’s official ecolabel.
For more than 30 years, Eco Choice Aotearoa has taken the hard work out of identifying products and services better for the planet, and safe for you and your family.
Our ecolabel is only awarded to businesses that prioritise environmental and social responsibility.
Applicants must pass our strict, science-backed criteria and onsite audits and show evidence of continuous improvement.
Eco Choice Aotearoa empowers you to shop or procure goods and services with confidence, and the knowledge your choices are making a positive impact.
Eco Choice Aotearoa identifies products and services which are genuinely environmentally preferable and safe for you and your family.
Search for products and services which have been certified by Eco Choice Aotearoa.
Position your organisation as a genuine market-leader, committed to sustainability and transparency.
We’re here to help you understand and reduce your organisation’s environmental impact.
Learn how to harness your buying power for people and planet, and help your organisation meet its ESG commitments.
Discover Kiwi businesses leading the way toward a low-emissions, circular future.
View the Sustainable Procurement Toolkit
Every purchase you make for your organisation is an opportunity to drive real sustainability impact.
But for many procurement professionals, knowing where to start can feel overwhelming. Competing priorities, budget pressures, and an ever-growing list of expectations make it hard to know which actions will truly move the needle.
The Sustainable Procurement Toolkit includes the framework and resources to help you buy better for people and planet, while de-risking procurement. Developed in partnership with the Procurement Excellence Forum and TCO Development, this free resource equips procurement leaders like you to make responsible purchasing decisions with confidence.
Latest News
Auckland, 15 May 2026 – Eco Choice Aotearoa, the country’s official ecolabel, has appointed Alex Eddington as new Chief Executive, marking the next step in...
How often are we presented with a low-cost, low-effort, high-impact sustainability initiative? Almost never. The United Nations Environment Programme has referred to sustainable (public) procurement...
Women make up a significant portion of New Zealand’s sustainability workforce, pushing the boundaries on how we design, operate and reshape systems in alignment with...
Manaaki whenua, manaaki tangata, haere whakamua.
Care for the land, care for people, go forward.
Our Network
We proudly collaborate with New Zealand organisations that share our vision for creating meaningful change. If you’d like to join our growing community, get in touch and let’s work together.
Impact Stories
Discover the real-world impact of our ecolabel through stories from corporations to family-run businesses.
The Eco Choice label is well-recognised and gives us immediate environmental credibility. It has a strong link to our core values around caring for people, while caring for the environment.
– Will & Able
