Your choices can protect the planet they'll inherit.

Eco Choice Aotearoa is the country’s official ecolabel.

For more than 30 years, Eco Choice Aotearoa has taken the hard work out of  identifying products and services better for the planet, and safe for you and your family.

Our ecolabel is only awarded to businesses that prioritise environmental and social responsibility. 

Applicants must pass our strict, science-backed criteria and onsite audits and show evidence of continuous improvement.

Eco Choice Aotearoa empowers you to shop or procure goods and services with confidence, and the knowledge your choices are making a positive impact.

We're committed to a future worth passing on.

Eco Choice Aotearoa identifies products and services genuinely environmentally preferable and safe for you and your family. Our ecolabel helps you buy better.

Search for products and services which have been certified by Eco Choice Aotearoa.

Position your organisation as a genuine market-leader, committed to sustainability and transparency.

We’re here to help you understand and reduce your organisation’s environmental impact.

Learn how to harness your buying power for the benefit of people and planet, and help your organisation achieve its ESG commitments.

Our standards are rigorous, backed by science and locally relevant. 

Discover Kiwi businesses leading the way toward  a low-emissions, circular economy.

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Harness your buying power to safeguard tour future

Are you a procurement leader committed to buying better for your organisation?

Our sustainable procurement toolkit, created in partnership with the Procurement Excellence Forum, will give you the confidence to buy better for your organisation.

You’ll learn what sustainable procurement is, why it matters, the benefits it will bring, and better understand the role of ecolabels and certifications.

Latest News

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Manaaki whenua, manaaki tangata, haere whakamua.

Care for the land, care for people, go forward.

Our Network

We proudly collaborate with New Zealand organisations that share our vision for creating meaningful change. If you’d like to join our growing community, get in touch and let’s work together.

Impact Stories

Discover the real-world impact of our ecolabel through stories from corporations to family-run businesses.

The Eco Choice label is well-recognised and gives us immediate environmental credibility. It has a strong link to our core values around caring for people, while caring for the environment.

Will & Able is a social enterprise eco cleaning initiative focused on helping people with disabilities find meaningful work. Eco Choice guided Will & Able to go further to minimise their environmental impact by optimising their packaging and refining their end-to-end production process. The result was a unique returns and refill programme, which sets them apart in the marketplace.